Lessons from the Madras Club – Lesson 2: India and X-efficiency
India and X-efficency
In the late 1990s I studied at University in Japan when the world was fascinated by Toyota’s low car defect rates compared to every other brand on the market. It was driving the proud American, car hungry consumer insane! Their efficiency and reliability was so inexplicable, intoxicating, and seemingly unobtainably magical, they termed it ‘X-Efficiency’ and people came from the world over to study this new manufacturing witchcraft. What does this have to do with India?